Grid: A framework of spaced bars that are parallel to or cross each other; a grating. The grid serves as an armature on which a designer can organize text and images in a rational, easy to absorb manner.
Designers often use grids to insure that they keep an order with their subject matter. They can keep things precise. Grids can be used to differentiate the subject from the background. I often use grids to make sure particular areas are definite. I can use grids to separate negative and positive space.
Modular Grid: A grid that has four columns and four rows. An image or a text block can occupy one or more modules.
Margins: the space around the printed or written matter on a page. A limit in condition, capacity, etc. A border or edge.
Columns: A rigid, relatively slender, upright support, composed of relatively few pieces. A vertical row or list. An arrangement on a page of horizontal lines of type, usually typographically justified.
Grid Modules:
Flow Lines:
Gutter: The white space formed by the inner margins of two facing pages in a bound book, magazine, or newspaper.
Hierarchy: Any system of persons or things ranked one above another. The system of levels according to which a language is organized, as phonemic, morphemic, syntactic, or semantic.
Typographic Color: Apparent blackness of a block of text resulting from the combined effect of the relative thickness of the stroke of individual characters, their width and point size, and the leading used in setting the text.
To achieve clear hierarchy, one can enlarge specific text to emphasize it's importance. You can also achieve it by setting it apart from the rest of the text to have it stand out. You can change the color, shape, and texture of the type.
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