Book Jacket

sign: a perceptible indication of something not immediately apparent. They include gestures, facial expressions, speech disorders, slogans, graffiti, commercials, medical symptoms, marketing, music, body language, drawings, paintings, poetry, design, film, etc. They are important because they can mean something other than themselves. Formed through the society that creates them, by structures they employ and via the sources they use.

index: something that serves to guide, point out, or otherwise facilitate reference. A collaboration or collection of things that guide the rest of the group of things. Provide reference for different signs and symbols

symbol: "to throw together". In Semiotics one thing can be thrown together with another in such a way that a relationship is created whereby the first symbolizes the second. Must know what the symbol stands for in advance if we are to understand it. Symbol is used in a special sense to mean literally any sign where there is an arbitrary relationship between signifier and signified.

successful book jacket: successful manuscript provides the designer a successful basis to start designing. Avoiding the literal design. Be creative and think outside of the box

This Means That:

Semiotics is defined as the theory of signs. They're about tools, processes, and contexts we have for creating, interpreting, and understanding meaning in a variety of different ways.

Signs are important because they can mean something other than themselves. They're formed through the society that creates them, by the structures they employ, and via the sources they use.

Icons have some degree of resemblance between signifier and signified. The degree of resemblance can be either high or low.

Symbol "to throw together". In semiotics one thing can be "thrown together" with another in such a way that a relationship is created whereby the first symbolizes the second.

Messages are always transmitted through a medium. The medium carries the message from the sender to the receiver: Presentational, Representational, Mechanical.